Strong Black Friday Online Sales Give Hope for Big Holiday Numbers
I’m on record as stating that eventually large retailers will give away pads for free because they will want you to use theirs to shop them and not their competition. It appears that the pace towards that day is accelerating.
Online sales on Black Friday grew more than 20 percent year over year, according to several industry studies, a sign that brick-and-mortar’s biggest shopping day is becoming a hit on the web as well.
Studies from Adobe, ChannelAdvisor and Custora indicate that Black Friday sales this year increased somewhere between 20.6 percent and 24 percent over 2013. Sales completed on tablets and mobile phones accounted for between 27 percent and 30 percent of all sales, according to these studies.
Earlier this month, comScore predicted that total e-commerce sales would rise 16 percent for the entire holiday season, which it describes as the months of November and December. If that projection turns out to be correct, it could signal that more online retailers are pushing their best promotions live on Black Friday this year, and that Cyber Monday will show lower growth than in years past.
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